![]() Swift controls the copyright, which should mean she is free to perform her songs as she pleases. ![]() According to Variety, Swift’s catalogue accounted for 80% of Big Machine’s revenues, although it is now believed to be closer to 50%. “Any time Scott Borchetta has heard the words ‘Scooter Braun’ escape my lips, it was when I was either crying or trying not to.”Īs is standard practice in the music industry Swift’s masters – the first recordings from which all the later copies are made – stayed with Big Machine and are the main driver behind the deal. And when that man says ‘Music has value’, he means its value is beholden to men who had no part in creating it,” she wrote on Tumblr. “This is what happens when you sign a deal at fifteen to someone for whom the term ‘loyalty’ is clearly just a contractual concept. Swift has accused Braun of bullying her and called the deal “my worst case scenario”. Braun, who currently works with Justin Bieber and Ariana Grande, among numerous other entertainers, previously worked with Kanye West, whose infamous hijacking of her acceptance speech at the 2009 MTV Video Music awards has led to a decade-long feud. Then, in 2019, Borchetta sold Big Machine for a reported $300m to Ithaca Holdings, a mini-conglomerate of media and tech companies owned by celebrity talent manager Scooter Braun, a man Swift considers a mortal enemy. She is forcing this chess game to be played in public James Sammataro This is like negotiation in the Instagram age. Swift has said she thought Borchetta regarded her “as the daughter he never had”. Big Machine’s founder, Scott Borchetta, signed Swift when she was just 15 after discovering her performing in a cafe and helped guide her from country newcomer to global pop phenomenon. The chess game involves control of Swift’s first six albums, put out by Big Machine Records, an independent Nashville-based music company that is home to artists including Sheryl Crow, Lady Antebellum and Rascal Flatts. She is forcing this chess game to be played in public.” “But this is like negotiation in the Instagram age. Contentious negotiations are nothing new in the music industry, he said. “This is stuff that never leaks out to the public,” said James Sammataro, a partner at law firm Pryor Cashman and one of the US’s top music lawyers. ![]() She may also, and not for the first time, have reshaped the music world – challenging who owns what in an industry still reeling from its transition to digital. Instead, #IStandWithTaylor became a trending topic on Twitter worldwide and Swift once again proved corporate America is no match for her talents. It was the kind of argument usually resolved behind closed doors by sober-suited lawyers boringly parsing contract and copyright law. For a few days it seemed like she would not be able to play her older hits, caught in a contractual dispute with her former record label. On Sunday, Swift will receive the artist of the decade award at the American Music awards (AMAs) at the Microsoft Theater in Los Angeles. ![]()
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